E-commerce Manager
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2025-07-14 10:09:28
Commercial Performance
• Own the eCommerce P&L, including bottom-up revenue forecasting and managing digital marketing budgets with a targeted ROI by category/brand.
• Analyse and present sales and margin performance regularly, providing actionable insights to boost revenue and increase profitability.
• Use data analytics to enhance the brand's online digital identity, ensuring alignment with commercial performance.
• Proactively identify tactical opportunities to increase e-commerce performance uplift across key drivers such as traffic, conversion rate and average order value.
E-commerce Shops + Merchandising
• Develop and implement digital channel strategies aligned with brand objectives, key moments and the marketing calendar.
• Manage our Digital Sales and Strategy lead to implement a CRO strategy, execute A/B Tests, report on performance and implement any winning outcomes.
• Work with both internal and external technology stakeholders, e.g., Shopify, Klaviyo and Gorgias, to ensure that E-Commerce sites across all markets are working reliably to meet short-term and long-term financial goals.
• Manage and develop a best-in-class online merchandising experience to maximise landing page conversion and enhance customer engagement.
• Adapt the online experience to meet the needs of local consumers to maximise conversion and grow a long-term, valuable customer base.
Cross-Functional Collaboration
• Work closely with the Marketing team to drive the following digital outputs: email, database acquisition and retention, database segmentation and analysis, traffic management, SEO, SEM, retargeting and management of affiliate networks.
• Collaborate with the Marketing team to manage website content, including copywriting, photography, video, and creative direction, ensuring alignment with brand guidelines.
• Collaboration with the marketing team to develop and maintain a global digital calendar. Considering local calendar, stock, and supply chain considerations.
• Partner with the Sales team (wholesale and trade) to develop and maintain the flow and function between direct and indirect sales channels, ensuring a cohesive strategy and seamless customer experience.
Leadership + Reporting
• Be a leader and mentor in the business, aligning with our values.
• Partner cross-functionally with leaders in the business to develop demand and supply strategies to grow the E-commerce channel.
• Managing our external digital agency relationships including digital advertising and web development to deliver growth and profitability.
• Report monthly to the leadership team on global business goals, including traffic, conversion rate, revenue by segment and contribution margin by region and channel - providing insights and recommendations for strategic improvements.
