The Global Trade Unit (GTU) is dedicated to the comprehensive expansion and synergistic operation of diverse online and offline market channels. By integrating global e-commerce platforms, offline retail networks, and cross-border distribution systems, the unit establishes omni-channel marketing and sales pathways that cover multiple regional markets. Leveraging big data analytics and artificial intelligence technologies, GTU continuously monitors market trends and consumer behavior in real time, optimizing product assortments, pricing strategies, and inventory placement. This significantly enhances supply chain responsiveness and resource utilization efficiency, serving as a core driver for the Group's scalable business growth and market share expansion.

This architecture enables H&S to have a high degree of synergy, agile response capabilities and a clear mechanism of rights and responsibilities, effectively supporting continuous growth and overall value enhancement on a global scale.

The Global Brand Unit (GBU) is responsible for the strategic development and full lifecycle management of the Group's owned brand portfolio, spanning multiple categories such as health foods, personal care and cosmetics, and home living products. Focused on building brand value and fostering emotional connections with users, the unit systematically executes brand positioning, visual identity development, product innovation, and global integrated marketing campaigns. By implementing a brand health tracking system and a closed-loop user feedback mechanism, GBU continuously enhances brand awareness and loyalty, building enduring brand equity that provides strategic support for the Group’s differentiated competitiveness in the global consumer market.

 GTU and GBU work in close synergy to advance business objectives, creating a dual-engine drive of “Channel” and “Brand” that collectively strengthens the Group’s competitiveness and influence in the global marketplace.

This architecture enables H&S to have a high degree of synergy, agile response capabilities and a clear mechanism of rights and responsibilities, effectively supporting continuous growth and overall value enhancement on a global scale.

The Global Investment Unit (GIU) leads the incubation of emerging markets and new businesses, with a strategic focus on high-growth regions and emerging sectors. Through equity investments, strategic partnerships, and internal ventures, GIU paves the way for future business development. The unit systematically conducts industry research, target screening, and post-investment management, collaborating with various business groups to provide integrated resources, pilot validation, and commercialization support for innovative projects. This accelerates the exploration of new opportunities and the translation of their potential into tangible value. Additionally, GIU is tasked with building the Group’s strategic ecosystem and maintaining innovative partnerships, injecting new momentum into H&S’s sustainable growth in the global market.

This architecture enables H&S to have a high degree of synergy, agile response capabilities and a clear mechanism of rights and responsibilities, effectively supporting continuous growth and overall value enhancement on a global scale.

The Business Operations Centre (BOC) serves as a critical hub connecting front-office and back-office functions, bearing core responsibilities for business coordination and management. With an overarching perspective, the department oversees and coordinates the Group’s operations to ensure the efficient implementation of strategic goals. We focus not only on identifying and resolving issues in a timely manner but also on driving process optimization, standardized management, and cross-department collaboration. Through standardized and refined management practices, BOC creates greater market opportunities for front-office business units while providing strong support to back-office functions, contributing to the Group’s robust compliance and sustainable growth. As a central pillar of the Group’s development, the BOC upholds efficiency, professionalism, and innovation as its core values, facilitating operational synergy and strategic execution to safeguard the Group’s long-term competitiveness.

This architecture enables H&S possesses a high degree of synergy, agile response capabilities, and a clear mechanism of rights and responsibilities, which effectively supports continuous growth and overall value enhancement on a global scale.

Corporate Support Functions (CSF) provides a solid governance foundation and professional service support for the Group's global operations, covering core functions such as Finance, Legal, Human Resources, Information Technology, and Administration. By establishing a standardized, compliant, and digitalized global support system, CSF ensures that regional companies adhere to both local regulations and Group internal control requirements. Furthermore, through the Shared Services Center (SSC) model, it enhances operational efficiency and service quality, delivering stable, reliable, agile backend support to front-office business units and middle-office management departments.

This architecture enables H&S to have a high degree of synergy, agile response capabilities and a clear mechanism of rights and responsibilities, effectively supporting continuous growth and overall value enhancement on a global scale.