Mission and Vision

Mission of H&S
To select the world's best products, to link thousands of households, to uphold the bottom line of conscience, and to contribute to a better life.
 This is not only a slogan, but also a solemn commitment to users, society and ourselves. We always select high-quality products with a global perspective and link consumers through reliable channels and services; we adhere to the bottom line of conscience in every business decision and operation, and we are committed to empowering users with high-quality goods and services, and helping them build a healthier, happier and better lifestyle.
Vision of H&S Global Global
To become the world's leading multi-brand, cross-category consumer goods group and establish a dominant position in the industry.
 This vision reflects H&S Global  strategic positioning and future goals for its own development. We are committed to building a strong brand matrix in the global market, continuously expanding category boundaries and forming synergistic competitiveness; through differentiated product value, efficient service system and long-term strategy execution, we will win the market leadership and eventually establish a dominant position in the global consumer goods industry.

H&S Global Core Values

Integrity
Contribution
Evolution
Excellence
Integrity
Integrity is the intrinsic moral judgement of human beings, the original sense of good and evil, and the value benchmark for all behavioural choices.
 It encompasses the three dimensions of "knowing shame, knowing guilt, and knowing gratitude", and represents in-depth knowledge of social norms, cardinal standards, and other emotions.
 At H&S Global , adherence to integrity is not only a moral pursuit, but also a fundamental guideline for corporate and personal conduct. It requires us to be transparent, honest, fair, and respectful towards our customers, employees, and partners; and it also requires each employee to handle issues and make decisions with integrity and goodwill as the starting point, prioritising what is right and just, rather than short-term interests or efficiency.
 Only by honouring our conscience can we win trust, respect and longevity.
 The company has established "Integrity Day" as an institutionalised expression of our corporate culture, reminding each and every member of H&S Global of his or her own preoccupations and the need to abide by the bottom line.

Contribution
Contribution is the fundamental meaning of an enterprise's existence, as well as its responsibility and commitment to its customers, employees, and partners. It is the essence of sustainable development and the promotion of the growth of all parties in the community. For our customers, contribution means providing truly meaningful goods and services that satisfy their needs for health, happiness, and a better life; for our employees, contribution requires that we provide a platform for growth that empowers them and stimulates positive change in the organisation. 
 For our employees, contribution requires that we build a platform for growth that empowers them and stimulates their positive influence in the organisation; and for our partners, contribution requires that we establish a long-term cooperation mechanism that is honest, mutually beneficial and win-win, so that we can achieve sound expansion and mutual prosperity through synergising our resources. Only when we continue to create real and lasting value for all parties can we be truly sustainable.

Evolution
Evolution is the core driving force behind the sustainable growth of companies and individuals, and the fundamental guarantee of competitiveness in times of change. For a company, evolution means constantly optimising the organisation's strengths, proactively adapting to changes in the environment, and continuously upgrading its management, products, brand and organisation through learning, innovation and systematic improvement. For employees, evolution is a prerequisite for career development. It requires every H&S Global man to continuously break the boundaries of his inherent thinking and strength, take the initiative to expand his horizons, update his skills, and respond to challenges and achieve breakthroughs with greater adaptability and creativity. Only through the continuous evolution of the company and its employees can the company maintain its vitality and win the future in the complex and changing market.
Excellence
Excellence is not only a goal, but also a process of continuous improvement, a code of conduct and a commitment to quality in the culture of H&S Global . For our company, the pursuit of excellence means to break through and refuse to stagnate at all levels of strategy, products, management, and services, and to move forward to higher standards; for our employees, the pursuit of excellence is to be satisfied with the status quo, and to optimise the way we think, work, and deliver results in accordance with the higher goals; for our customers and partners, the pursuit of excellence means to consistently provide better products, better experiences, and better results. For our customers and partners, the pursuit of excellence means that we always provide better products, better experiences, and more reliable cooperation. Only by striving for excellence can we stay at the forefront of the industry, and only through continuous improvement can we earn true respect.
The slogan of H&S Global

Happiness, in fact, can be very simple
Why "Simple Happiness" is Worth Sticking With
How We Make Employee Happiness Simpler
How we make consumers' happiness simpler
Deep integration with mission and vision
Value core of the brand slogan
Why "Simple Happiness" is Worth Sticking With
As we move from China to the world, from single brand to brand matrix, from e-commerce to omni-channel, the complexity of the business we face continues to rise. But that's why "Happiness can be simple" is so valuable: 
 - It reminds us to keep the user's perspective and not to let the complexity of management affect the user experience; 
 - It reminds us to stay true to the essence of the product, so that redundant innovations do not detract from the real needs; 
 - It reminds us to go back to the basics and not to lose the temperature of the brand due to expansion.
 A great system is solidified by simplicity, and a complex market is clarified by faith.
 Choosing H&S Global is not just about choosing a product, it is about choosing a way of life, an attitude, and values that you can trust. 
 It is a choice of lifestyle, attitude, and values that can be trusted.
 With the idea in mind that "Happiness can be simple," H&S Global  is committed to linking our users, employees, and the world in order to promote the realisation of a better life.
 H&S Global makes happiness possible in a simple way.

How We Make Employee Happiness Simpler
A company that seeks to act as a catalyst for positive growth must, first and foremost, achieve positive growth for its employees. Within our organisation, we have adopted the same principle of "Simple Happiness: 
 1. Clear Direction and Simple Path 
 Our strategy is clear and structured so that employees have a clear direction, path, and results, and can see hope and growth.
 2. A Culture of Trust and Rejection of Internal Conflict 
 The corporate atmosphere emphasises trust, tolerance and collaboration, and seeks to reduce formalism and ineffective communication, so that employees can devote more energy to creating value.
 3. Real sense of achievement and powerful reward mechanism 
 Positive feedback is used to motivate each struggler, so that employees can see the value and future in every effort.
 4. 
 Simplify management and empower the grassroots 
 Use the simplest process to support the front-line implementation; use the most effective mechanism to amplify the enthusiasm of every member.
 A happy organisation does not rely on incentives, but builds a happy file with trust and high efficiency.

How we make consumers' happiness simpler
 In terms of consumer experience, we fulfil our promise that "happiness can actually be very simple: 
 1. Returning to the basics, making products more valuable 
 We do not pile up gimmicks and packaging, but return to the real and practical, in order to provide safe, effective and trustworthy goods.
 2. Optimise the experience, let the use of more temperature 
 Each product not only meets the functional needs, but also incorporates thoughtfulness and emotional value in the details - from the moment the package is opened, the pleasant experience has begun.
 3. Simplify decision-making, so that choosing is no longer difficult 
 A large number of categories does not mean complicated choices. We help consumers filter out redundant information, leaving only the brands and products they can truly trust.
 4. Build trust, so that there is no anxiety in consumption. 
 We adhere to the "bottom line of conscience" and use transparent and controllable product standards and service processes so that users don't have to compare prices and verify repeatedly.

Deep integration with mission and vision
Our mission: to select the world's best goods, link thousands of households, adhere to the bottom line of conscience, and contribute to a better life.
 This means that we are not simply doing business, but providing truly valuable and warm goods and services to thousands of households through global selection. We firmly believe that as long as the products 
 We firmly believe that as long as the products have conscience and the services have sincerity, the happiness of the users can actually be realised in a very simple way.

 Company vision: To become a leading global multi-brand, cross-category consumer goods group and establish a dominant position in the industry.
 In the process of moving towards this ambitious goal, we insist on linking different categories, brands and people in a "simple, trustworthy and warm" way. Behind the diversified and complex 
 Behind the diversified and complex category expansion and brand integration, we always focus on one core: to make choices simple and happiness more real.

Value core of the brand slogan
"Happiness can be simple" is the soul language of H&S Global brand. It is not only a slogan, but also a set of values originated from the company's mission, embodied in the user experience, and permeated through the organisation's culture. 
 It is not only a slogan, but also a set of value philosophy originated from the company's mission, embodied in the user experience, and permeated through the organisation culture.
 This slogan connects our brand positioning, product strategy, user experience and employee culture, and is our real commitment to users, employees and society.
Happiness can actually be very simple
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