who are we

H&S Global
As a leading Australian enterprise, H&S Global has successfully expanded its operations worldwide, leveraging a robust global supply chain network and exceptional product quality. We have established high-efficiency production bases across Italy, Australia, New Zealand, the United States, Canada, South Korea, Japan, India, and other countries, ensuring both flexibility and stability within our supply chain to swiftly respond to global market demands.


Our products meet the highest quality standards, incorporating cutting-edge technology and rigorous quality control systems to deliver reliable and innovative solutions. These efforts have earned us multiple international awards and global recognition. Whether in Europe’s demanding markets, North America’s competitive landscape, or Asia’s rapidly growing regions, our brand has garnered widespread trust and acclaim.

Rooted in Australia, H&S Global has a strong presence in two core markets—China and the United States—while expanding its influence worldwide. We are steadily advancing our strategy of “multi-brand, multi-category, global reach,” continuously optimizing production and supply chain management, and promoting sustainable development. Our commitment is to provide products and services that exceed expectations and accelerate our evolution from a regional e-commerce player into a global consumer goods group.

Since its inception, H&S Global has become a cornerstone of the health industry. Our vibrant global team comprises over 950 employees, and we proudly serve more than 50 million consumers. As a market leader, we have partnered with over 300 international brands, while our flagship owned brand, BTNature, has achieved remarkable success with more than 10 million cans sold worldwide.






Global business

With a dedicated global team and a reputable international presence, H&S is committed to providing exceptional service. Our extensive experience in brand management and e-commerce, combined with our focus on innovation and customer satisfaction, enables us to create a thriving global network. As we continue to expand and diversify our product range, we believe that happiness can be simple.

GTU Global Trade Unit
The Global Trade Unit (GTU) is dedicated to the comprehensive expansion and synergistic operation of diverse market channels, both online and offline. By integrating global e-commerce platforms, offline retail networks, and cross-border distribution systems, the unit establishes omni-channel marketing and sales pathways that cover multiple regional markets.
GBU Global Brand Unit
The Global Brand Unit (GBU) is responsible for the strategic development and full lifecycle management of the Group’s owned brand portfolio, spanning diverse categories including health foods, personal care and cosmetics, and home living products. Focused on building brand value and fostering emotional connections with users, the unit systematically executes brand positioning, visual identity development, product innovation, and global integrated marketing communications.
GIU Global Investment Unit
The Global Investment Unit (GIU) leads the incubation of emerging markets and new businesses, with a strategic focus on high-growth regions and emerging sectors. Through equity investments, strategic partnerships, and internal venture-building, the unit paves the way for future business development. It systematically conducts industry research, target screening, and post-investment management, while collaborating with various business groups to provide integrated resources, pilot validation, and commercialization support for innovative ventures—accelerating the discovery and value realization of new opportunities.
BOC Business Operations Centre
The Business Operations Centre (BOC), functioning as a vital hub connecting front-office and back-office functions, undertakes core responsibilities in business coordination and management. With an overarching perspective, the department oversees and coordinates group-wide operations to ensure the efficient implementation of strategic objectives. We are committed not only to identifying and resolving issues in a timely manner, but also to driving process optimization, standardizing management practices, and enhancing cross-department collaboration.
CSF Corporate Support Functions
The Corporate Support Functions (CSF) unit provides a solid governance foundation and professional service support for the group's global operations, covering core functions such as finance, legal, human resources, information technology, and administration. By establishing a standardized, compliant, and digitalized global support system, the unit ensures that regional companies operate in accordance with local regulations and group internal control requirements. Furthermore, through the Shared Services Center (SSC) model, it enhances operational efficiency and service quality, delivering stable, reliable, and agile backend support to front-office business units and middle-office management departments.
H&S History

Throughout the years, from every carefully selected product to every partner who has joined us, H&S Global has always carried a spirit of innovation, moving forward with both warmth and determination.
Here, we don’t just look back on our journey—we share with you those moments of inspiration, choice, and warmth that have shaped who we are.
May these stories give you a glimpse of our original aspirations and the heart behind what we do, as you witness how we’ve woven the future into the present, step by step.
The history of H&S
Brand Major Event
Happiness can actually be very simple
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