Job Summary: The Global Brand Manager is responsible for developing and implementing global brand strategies to enhance brand awareness, drive sales, and build brand equity across international markets. This role involves coordinating marketing efforts across different regions, ensuring brand consistency, and adapting strategies to meet diverse market needs.
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Key Responsibilities:
Global Brand Strategy
• Develop and execute a global brand strategy that aligns with the company's overall objectives and considers regional variations in consumer behaviour and market dynamics.
Brand Identity Management
• Establish and manage the brand identities including the logo, name, slogan, colours, fonts, tone of voice, imagery, and personality of the brand.
• Assisting in the design of retail packaging and in the creation of in-store marketing displays.
• Develop and maintain global brand guidelines to ensure consistency in brand representation across all markets and communication channels.
Brand Assets Development
• Create and manage brand credentials, catalogues, product/brand photography, product/brand videography, official website, official social media accounts.
• Brand awards applications.
• Globally trademark management.
Market Research
• Conduct comprehensive market research to understand global trends, consumer preferences, and competitive landscapes in different regions.
• Use insights to inform global brand positioning and product development.
New Product Development
• Conduct market research and provide insights to NPD team.
• Use insights to initial NPD process, provide information and analysis during stage 1, filling the documents for Gate 1 together with RND team.
• Work with RND teams to ensure that products meet the needs and preferences of different global markets, while maintaining brand consistency.
• Assisting in product packaging design.
• Maintaining contact with vendors and distributors to get critical input on how product design and implementation can be improved.
Marketing Campaigns
• Develop AU brand campaigns including advertising, exposition, social media, content marketing, PR, events, sponsorships, and partnerships.
• Determining & achieving campaign KPI & ROI
Cross-Regional Coordination
• Collaborate with regional marketing teams to ensure that global brand strategies are effectively adapted and implemented in each market.
• Oversee the development and execution of global marketing campaigns, ensuring that messaging is consistent yet tailored to suit local market nuances.
• Evaluate the effectiveness of brand strategies and identify areas for improvement.
• Monitor and analyse global brand performance metrics, including sales data, market share, and consumer feedback.
• Facilitate communication and alignment between regions.
• Content & Resource exchange among regional markets.
Budget Management
• Manage the global brand budget, allocating resources efficiently across regions to maximize ROI and achieve global brand objectives.
• Raising invoice request and chasing payment.
Stakeholder Engagement
• Engage with key stakeholders, including regional marketing teams, senior management, and external partners, to ensure buy-in and support for global brand initiatives.
• Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree in international business or marketing is a plus.
• 3+ years of experience in brand management, with a focus on global or international markets.
• Strong understanding of global market dynamics, consumer behaviour, and cultural differences.
• Excellent communication and interpersonal skills, with the ability to work effectively across diverse cultural environments.
• Strategic thinking and analytical skills, with the ability to translate insights into actionable global strategies.
• Proficiency in multiple languages is a plus.
• Personal Attributes:
• Passionate about building and nurturing global brands.
• Strong leadership and team management skills.
• Ability to work in a fast-paced and dynamic global environment.
• Adaptability and flexibility to navigate cultural nuances and market variations.
• Innovative and creative thinking with a global perspective.