New Media Operations
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2025-08-04 09:31:41
1. Responsible for content operations on the company's Little Red Book new media platform and copywriting for self-media; 
2. Develop brand promotion strategies, product selling points, and event promotion copy;
3. Conduct regular comprehensive analysis and summaries of all channels, evaluate effectiveness optimisation based on data analysis results, and customise promotion strategies based on data; 
4. Understand and effectively execute departmental promotion strategies, with strong learning and execution capabilities; 
5. Develop Little Red Book influencers, collaborate on promotions, and promote the brand; 
6. Maintain partnerships, assist influencers in advancing conversions, and maintain follow-up records;