Brand Planning Specialist
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2025-08-04 09:30:12
1. Develop quarterly and phased promotional strategies based on the company's brand positioning;2. Evaluate the effectiveness and reasonableness of activity planning schemes across various platforms, and provide optimisation and adjustment recommendations based on activity data and outcomes;3. Assist the brand manager in developing annual and quarterly brand planning schemes, content promotion schemes, and visual identity schemes, and independently complete related copywriting tasks.4. Develop annual and quarterly planning, content packaging, and image strategies for each platform based on sales targets;5. Manage brand visual identity across online platforms: [1] Ensure brand consistency across all activity pages based on brand tone and activity content, maintaining visual consistency and alignment with brand tone across all online platforms; [2] Oversee the visual identity and promotional material design of online platform pages to maintain consistency between online and offline imagery; [3] Oversee the production plans for brand image videos, product launches, and media promotion channel videos to ensure they align with the brand’s tone; 6. Other tasks assigned by management.
