The brand entered the Chinese market in May 2020, achieving a GMV of RMB 15 million in 2020. In 2021, its GMV surpassed RMB 100 million, and in 2022, it exceeded RMB 300 million. In just three years, the brand has grown from scratch to become a billion-yuan club brand, with comprehensive coverage across mainstream e-commerce channels and short video e-commerce channels.