GTU Global Trade Unit

China Australia Europe North America

Saintcos International SAINTCOS INTL was established in 2009, dedicated to bringing high-quality, cost-effective, safe, and reliable products to Chinese consumers. The company ventured into e-commerce in 2010 and has since focused on cross-border import retail businesses such as baby and maternal products, health supplements, global cuisine, and beauty and personal care products, achieving rapid growth.

SaintCos International merged with Australia's largest cross-border procurement and wholesale company, HVK Pty Ltd, in 2018 and officially rebranded as H&S Global INTL. Over the years, the company has earned consistent praise and a good reputation from platforms and brand partners through its refined e-commerce operational capabilities, omnichannel brand promotion, IT-enabled solutions, and comprehensive supply chain management. It has become a leading player in China's cross-border import B2C sector and an important partner for overseas brands entering the Chinese market. In 2023, the company launched a global integrated operational model, with the board of directors overseeing all business operations and gradually establishing and improving a modern corporate management system. Based on business type, the company has established three major business units. Among them, the Global E-commerce Centre (GEC) has established four divisions—China E-commerce, North America E-commerce, Australia E-commerce, and Europe E-commerce—after H&S Global  advanced its global expansion strategy in 2025. With Australia as its foundation, it focuses on the two core markets of China and the United States, while expanding globally.

Store operations optimisation

Key brand products are managed through horizontal operations to ensure skill innovation and efficient execution; operational staff are incentivised through performance-based evaluations linked to sales metrics to enhance work motivation; product operations, customer service, and private domain operations collectively achieve comprehensive user coverage; Enterprise digital intelligence systems provide operational guidance and empowerment for operational staff; management systems are digitalised, enabling real-time monitoring within 30 minutes.
Business categories covered

Since 2010, we have focused on fields such as maternal and infant care, health care, food, beauty, and personal care. We have been dedicated to learning operational skills and have won the love and support of a large number of Chinese consumers with our dedicated, professional and efficient services. At the same time, we have accumulated a large amount of high-quality resources It has become one of the most important partners for overseas brands to enter China, including platforms, users and brand owners.
OTC
pet care
personal care
cosmetics
food
health supplements
maternity
Baby care
The B2C business covers channels

China
Australia
Vietnam
USA
China Australia Vietnam USA
Cross-Platform E-commerce B2B Distribution, O2O Distribution

Xingshenghui is committed to bringing high-quality, cost-effective, safe and reliable products to Chinese consumers. With its strong supply chain capabilities, Xingshenghui's supply chain spans the globe, with particular strengths in Australia, New Zealand, Europe, the United States, Japan, and South Korea. Xingshenghui will provide first-hand sources and the most competitive prices to platform entrepreneurs, making transactions simpler and more legitimate. Currently, it has covered over 10,000 entrepreneur users. Xingshenghui will continue to focus on addressing the challenges faced by entrepreneurs, implementing comprehensive channel strategies and controls to provide entrepreneurs with more convenient business management models, and ensuring that carefully selected overseas products reach every consumer.
HaiPaKe brings global baby and maternity brands, knowledge, and consumer concepts to consumers in third-tier and below cities through its nationwide network of baby and maternity physical stores, serving as an integrated baby and maternity industry internet platform that connects brand manufacturers, distributors, physical stores, and consumers. Currently, HaiPaKe has over 150,000 users in its physical baby and maternity stores and over 80,000 users in its micro-commerce and cross-border shopping categories, making it one of the top baby and maternity traffic platforms in the industry. Thanks to our strong supply chain advantages, HaiPaKe achieved an annual sales volume of 250 million yuan, and we are committed to bringing better products to more consumers.
Through the Taobao Distribution Platform, leveraging its strong supply chain advantages, the company provides high-quality products to more Taobao customers. Currently, annual sales reach 200 million yuan, covering thousands of Taobao customers.
Offline supermarket distribution

China
Australia
Vietnam
China
The brand's offline supermarket distribution network covers over 800 renowned supermarkets across 11 provinces, including Ito-Yokado, SKP, Pang Donglai, Yonghui Supermarket, Wangfujing, Renhe, Zhongbai Supermarket, Zhuzhou Department Store, Hejiafu, and Jilongmai, providing a deep product experience and showcasing the brand's value proposition.
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Australia
Being listed in well-known local pharmacy chains in Australia is a key step in entering the Australian health consumer market. H&S has resources in many leading pharmacy chains in Australia, such as Coles, Aldi, IGA, Costco, Chemist Warehouse, and Priceline.
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Vietnam
Currently, in Vietnam, the service covers over 5,000 supermarkets and chain pharmacies, including five municipalities (Ho Chi Minh City, Hanoi, Da Nang, Haiphong, and Can Tho) and the majority of provinces. These include chain pharmacies such as Long Chau, Lotte Mart, AEON, An Nam, Hasaki, Mint Cosmetics, Beauty Box, and thegioiskinfood.
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Multi-channel Brand Marketing and Promotion

All-domain brand marketing and promotion, including Xiaohongshu, Douyin, Kuaishou, wechat, Taobao seeding, short videos, live streaming, etc.
Brand incubation
New Brand Incubation

H&S Global E-commerce possesses professional market research and product development teams, as well as various production and manufacturing resources. Leveraging years of refined operational experience, we collaborate with a professional team specialising in multi-channel brand marketing and promotion to meticulously craft the brand incubation process from 0 to 1, and can make timely adjustments based on market changes.

Successful incubated new brands include:
LifeSpace, BTNature, Nutrition29, DOBO, etc.
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