The 7th China International Import Expo was held from 5th to 10th November at the National Exhibition and Convention Centre in Shanghai. MOROKA showcased its star lactoferrin product series at the event, presenting the world with Australia's natural purity and cutting-edge nutritional technology on a global stage of innovation and exchange.

At this year's expo, MOROKA adopted the theme of ‘Exploring a New Lifestyle for Health,’ attracting attention with its high-quality lactoferrin-enriched milk powder products. The brand selects premium Australian milk sources, adheres to stringent livestock management standards and advanced production processes, and employs low-temperature drying and ultra-membrane filtration technology to extract rare lactoferrin from fresh colostrum, ensuring the nutritional activity and purity of every product.

During the exhibition, MOROKA showcased its leading capabilities in natural raw materials, scientific formulations, and strict quality control through a clear and concise presentation, attracting industry experts, buyers, and consumers from around the world to stop and experience the products. The exhibition not only featured lactoferrin products but also showcased a product portfolio tailored to the nutritional needs of different demographics, reflecting the brand's continuous innovation and precise strategic positioning in the global nutrition sector.

At this CIIE, MOROKA was featured as an Australian specialty new product. A brand representative stated, ‘The CIIE is an important platform connecting global markets. We hope to use this international platform to bring high-quality lactoferrin products to more consumers seeking a healthy lifestyle and collaborate with global partners to explore the endless possibilities of nutritional health.’ 

In the future, MOROKA will continue to leverage Australia's natural resources and scientific research capabilities to deepen its presence in the Chinese market, driving the continuous upgrading of health and nutrition products, and enabling more families to enjoy scientific, safe, and high-quality health and lifestyle experiences.