Australia's leading dairy brand BTNature officially enters the Vietnam market
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2025-03-05 10:36:16
On the morning of 5 March 2025, under the witness of the Australian Trade and Investment Commission (Austrade) and Trade and Investment Commissioner Christopher Morley, a strategic cooperation and authorisation signing ceremony between Australia's leading dairy brand BTNature and Australia's century-old goat milk brand Oli6 with Vietnamese import distributors was grandly held in Hanoi, Vietnam.
Strategic cooperation signing ceremony site
The event brought together numerous important guests, including Austrade Trade and Investment Commissioner Christopher Morley, Trent Davies, Senior Director of Trade and Investment for Victoria State and Southeast Asia Trade Director, as well as senior executives from BTNature, Nuchev-Oli6, and Vietnamese import distributors. Additionally, representatives from over 300 well-known distributors and agents across Vietnam were also invited to attend.
Press conference venue
The General Manager of the Vietnamese import distributor stated that the partnership with BTNature is based on shared values, namely the commitment to bringing more opportunities for improved health to Vietnamese consumers. Through this collaboration, Vietnamese consumers will be able to access high-quality infant formula at reasonable prices, comparable to those in the Australian domestic market, rather than purchasing products at the high prices typically associated with imported premium infant formula.
Three-party signing ceremony
BTNature's Global CEO, Mr. Craig Silbery, stated at the launch event that raw material quality is of utmost importance in the nutrition industry. He noted that BTNature is committed to creating a closed-loop formula production ecosystem, making Australia's green pastures the starting point for high-quality nutrition on global family tables. Through its exclusive production process, BTNature ensures that its infant formula products retain the maximum amount of natural nutrients, such as whey protein, vitamins A and D, and calcium. As a result, BTNature infant formula is not only nutrient-rich but also has a smooth and delicate texture, a rich fresh milk flavour, and is easy to prepare and consume.
BTNature Global CEO Craig Silbery delivering a speech
From a strategic perspective, the brand licensing signing ceremony between BTNature and the Vietnamese import distributor not only marks a milestone in strategic cooperation but also further solidifies BTNature's leading position in the Vietnamese imported infant formula market.The launch event was grandly held, with hundreds of Vietnamese distributors attending, and Vietnam National Television VTV1 conducting interviews and news coverage throughout, highlighting the Vietnamese market's high attention to high-quality foreign brands.
BTNature Global CEO Craig Silbery being interviewed by VTV1
News report by Vietnam National Television VTV1.
At the event, both parties jointly awarded official certifications to authorised distributors, ensuring the standardised and professional operation of BTNature infant formula products in the Vietnamese market. This initiative also highlights the close cooperation between all parties and their firm commitment to promoting the widespread adoption of high-quality nutritional products.The ultimate goal of this collaboration is to enable all Vietnamese families to incorporate BTNature into their daily nutritional regimen, rather than merely as a premium imported food item. Through this partnership, a sustainable nutritional ecosystem is being built to allow more people to easily access the health benefits of Australian premium infant formula.
Both parties jointly authorise distributors across Vietnam and issue official certifications
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