BTNature Launches New Private Domain Sales Strategy in Shanghai, Collaborating with Kuai Tuantuan's Star Team Leaders to Expand New Retail Channels
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2025-05-19 10:31:56
Australian premium nutrition brand BTNature successfully held the ‘Private Domain Channel Strategic Cooperation Launch Event’ in Shanghai on 19 May, officially kicking off its collaboration with Kuai Tuantuan's star team leaders. This marks the brand's further expansion of its sales network in the Chinese market into private domain and new retail sectors. 
The event specially invited Mr. Martin Ferreyra, Commercial Consul of the Australian Consulate in Shanghai, to attend and deliver a speech. Mr. Ferreyra shared Australia's leading experience in the health and nutrition industry and noted: "Australia is committed to continuously meeting the growing health and lifestyle needs of Chinese consumers through high-quality products and innovative channels. It is very encouraging to see Australian brands like BTNature actively embracing the new private domain e-commerce model to bring Australian nutritional products into more Chinese households." At the event, the BTNature team engaged in in-depth discussions with several core group leaders from Kuai Tuantuan, systematically sharing insights on brand philosophy, product advantages, and marketing resource support, which garnered high recognition and positive cooperation intentions from the group leaders present.As the leading community group-buying platform, Kuai Tuantuan has gathered a large number of ‘star group leaders’ with highly loyal users, demonstrating significant potential in building trust-based consumption and deepening engagement with niche audiences. BTNature decision to collaborate deeply with Kuai Tuantuan was driven by the strong influence and conversion efficiency of the group leader community. By leveraging the group leaders' private domain traffic pools, BTNature will communicate product value in a more user-centric manner, achieving efficient brand-consumer connectivity.The BTNature Blue No. 1 series of infant formula, the main product promoted in this collaboration, covers multiple series including children's growth, whole milk, skim milk, and elderly formulas. With its three core advantages of ‘native protein, high calcium nutrition, and Australian traceability,’ it has become a potential bestseller attracting attention from group leaders and users.This private domain channel strategy not only expands BTNature sales touchpoints but also provides the brand with a more personalised and trustworthy way to connect with users. In the future, BTNature will continue to invest in private domain operations, driving its products and services into more Chinese households to truly realise its brand vision of ‘making high-quality nutrition accessible to all.
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