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H&Global Globalisation Strategy Upgrade Presentation
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2025-05-17 15:22:43

In 2025, faced with ongoing China-US trade friction and changes in the global market environment, the company further recognised the strategic importance of the two major markets of China and the US and the urgency of global expansion. It immediately promoted its global expansion strategy and officially changed its name to H&S Global. 

 
The company is rooted in Australia, deeply cultivates the two core markets of China and the United States, and radiates globally, continuously advancing its "multi-brand, cross-category, 
globalisation" development strategy, accelerating the transition from a regional e-commerce company to a global consumer goods group.

On 17 May 2025, the company held a global strategic upgrade briefing session for H&S Global.


At the meeting, Chairman Simon reviewed the company's development, elaborated on the core values of the company's slogan ‘Happiness can be simple,’ and promoted H&S Global's global strategy.

 

Chairman Simon conveyed the importance, urgency, opportunities amid crises, the global strategic upgrade of H&S Global (rooted in Australia, deeply cultivated in China and the United States, and radiating globally), the company's mission and vision, as well as its global organisational structure and branches. He also outlined the global strategic deployment strategy.

 

Co-Founder & Group Director Hung listened at the briefing session


Chairman Simon shared insights on the different levels or stages of business and reiterated the company's core values.
 

GBC Global CEO LEO reviewed and looked ahead to the performance of the global brand centre.

Finally, Wenchong, General Manager of the Three-Party Brand, shared insights on frontline management practices, using real-life examples to demonstrate the company's organisational management principles of ‘cultivating talent and building teams.




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Happiness can actually be very simple
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