Bangkok, Thailand – September 2024 – H&S made a strong impact at Vitafoods Asia 2024, one of the region’s most influential exhibitions for functional foods, supplements, and health products. At its thoughtfully curated booth, H&S showcased five flagship brands: Brauer, Nutrition29, BTNature, DOBO and Moroka, presenting a diverse portfolio grounded in science, innovation, and a commitment to supporting health and wellbeing across all life stages.

 Visitors explore and experience H&S’s innovative health products

Mr. Louie Coorey, General Manager of H&S Asia Pacific, was interviewed by the official Vitafoods media team. In the discussion, he shared insights on the evolving wellness landscape in Thailand, shifting post-pandemic consumer behaviours, and the growing demand for natural and functional health products.

“Thailand is a highly strategic market for H&S. With its growing health awareness and dynamic retail environment, we see strong potential for long-term growth. Vitafoods Asia allows us to connect with key stakeholders, understand local needs, and localize our strategy accordingly,” said Mr. Louie Coorey.

 Mr. Louie Coorey was interviewed by the official Vitafoods media team

The H&S booth also welcomed Ms. Busarin Sinthunavarat, Senior Business Development Manager at Austrade Bangkok and Southeast Asia Team, who exchanged views with the H&S team on Thailand’s regulatory framework, wellness trends, and opportunities for Australian brands in the region. Following this engagement, H&S signed a service plan with Austrade to receive tailored support for its expansion into the Thai market.

 Ms. Busarin Sinthunavarat from Austrade visits the H&S booth

From BTNature’s premium family nutrition and Moroka’s lactoferrin focused immune support formulas, to DOBO’s vibrant wellness range for younger consumers, the exhibition showcased H&S’s strong commitment to science driven innovation and comprehensive health solutions for every stage of life.

 Sales introduces BTNature products to potential clients

As part of its regional strategy, H&S continues to strengthen its presence in Southeast Asia through market-specific product innovation, local partnerships, and ongoing investment in regulatory alignment and channel development.