The Global Brand Unit (GBU) is responsible for the strategic development and full lifecycle management of the Group's owned brand portfolio, spanning multiple categories such as health foods, personal care and cosmetics, and home living products. Focused on building brand value and fostering emotional connections with users, the unit systematically executes brand positioning, visual identity development, product innovation, and global integrated marketing campaigns. By implementing a brand health tracking system and a closed-loop user feedback mechanism, GBU continuously enhances brand awareness and loyalty, building enduring brand equity that provides strategic support for the Group’s differentiated competitiveness in the global consumer market.

 GTU and GBU work in close synergy to advance business objectives, creating a dual-engine drive of “Channel” and “Brand” that collectively strengthens the Group’s competitiveness and influence in the global marketplace.

This architecture enables H&S to have a high degree of synergy, agile response capabilities and a clear mechanism of rights and responsibilities, effectively supporting continuous growth and overall value enhancement on a global scale.