The Global Trade Unit (GTU) is dedicated to the comprehensive expansion and synergistic operation of diverse online and offline market channels. By integrating global e-commerce platforms, offline retail networks, and cross-border distribution systems, the unit establishes omni-channel marketing and sales pathways that cover multiple regional markets. Leveraging big data analytics and artificial intelligence technologies, GTU continuously monitors market trends and consumer behavior in real time, optimizing product assortments, pricing strategies, and inventory placement. This significantly enhances supply chain responsiveness and resource utilization efficiency, serving as a core driver for the Group's scalable business growth and market share expansion.

This architecture enables H&S to have a high degree of synergy, agile response capabilities and a clear mechanism of rights and responsibilities, effectively supporting continuous growth and overall value enhancement on a global scale.