September 15, 2025 – Australian dairy brand BTNature announced Olympic diving champion Tian Liang as its new brand ambassador. This partnership, a significant milestone in the brand's development, is centered around the concept of "Champion's Rigorous Selection," aiming to bring authentic Australian native nutrition to more Chinese households.

The collaboration has been widely covered by over 30 authoritative media outlets, including Toutiao, Phoenix Net, and China.com. Reports highlight Tian Liang's iconic status in Chinese sports and his career-long pursuit of excellence, which aligns perfectly with BTNature's brand philosophy of "Source of Nature, Choice of Love." His impeccable athletic achievements and dedication to family health exemplify the brand's commitment to quality and consumer trust.

A BTNature spokesperson stated, "Mr. Tian Liang's relentless pursuit of excellence and focus on family health deeply resonate with our brand values. We believe this partnership will further our mission to 'enable every family to enjoy a healthy life.'"

As a leading brand in the Australian dairy industry, BTNature adheres to pharmaceutical-grade standards across its full supply chain quality control system. Its product portfolio includes specialized ranges for children's growth, middle-aged and elderly nutrition, and women's health, catering to the diverse needs of all family members. The flagship product, Bettern Blue No. 1 Milk Powder, has been awarded the International Taste Institute's prestigious "Superior Taste Award" (3 stars), often regarded as the "Oscars of the Food Industry."

This partnership between Tian Liang and BTNature represents both a strategic brand advancement and a reflection of industry evolution. Moving forward, BTNature will continue to deepen its expertise in Australian native nutrition, delivering more high-quality, safe health products to Chinese consumers and supporting the "Healthy China" initiative.