NutraIngredients-Asia is part of William Reed, a globally renowned UK-based media group specializing in the food, beverage, and health nutrition sectors. The group enjoys high prestige worldwide and also operates leading industry publications such as FoodNavigator, NutraIngredients (Europe/US editions), and FoodNavigator-Asia.

Leveraging its parent company’s resources, NutraIngredients-Asia delivers content with a global perspective and deep local relevance. Its coverage and analysis are widely regarded as reliable and cutting-edge sources of information, making it a premier digital media and industry intelligence platform in the Asia-Pacific health and nutrition sector. The publication focuses exclusively on the vertical of “nutraceuticals, functional foods, dietary supplements, and related ingredients.”

On January 3, 2024, in the article titled 《Why South East Asian Countries Are the Emerging Nutrition Markets to Look Out for This Year》, extensive insights were shared from Eddy Luo, CEO of BTNature China, on the Southeast Asian market. He emphasized that while China remains BTNature’s largest market, the company has begun placing strong emphasis on emerging Southeast Asian markets—particularly Thailand, Vietnam, and Malaysia—noting that their demographic dividends and potential for consumption upgrading should not be overlooked.

https://www.nutraingredients-asia.com/Article/2024/01/03/Why-South-East-Asian-countries-are-the-emerging-nutrition-markets-to-look-out-for-this-year/

On January 9, 2024, in the article titled “Five Nutra Developments Not to Be Missed for 2024,” comments were included from Eddy Luo, CEO of BTNature China. He noted that the adult milk powder market has gradually matured, with a growing number of consumers turning to milk powder products to meet daily health needs. Currently, the company’s best-selling products in China are its premium instant full-cream milk powder and premium instant skim milk powder.