On May 15, 2023, the annual Tmall Global Merchant Conference was grandly held in Hangzhou, bringing together numerous international brands and cross-border e-commerce enterprises. H&S Global’s flagship stores “Global E-Station” and “Careplus” were both honored with the “Decade Best Store Award” in recognition of their outstanding market performance and strong brand heritage. Additionally, the group’s in-house health brand, BTNature, received the “Hundred Million Yuan Brand Award” for achieving remarkable annual sales exceeding RMB 100 million.

These accolades not only affirm H&S Global’s continuous innovation and expertise in cross-border e-commerce operations over the years but also underscore its growing brand influence and competitive strength in the market.

A Decade of Dedication: Honored as “Best Store”
The "Decade Best Store Award" recognizes outstanding merchants who have operated on Tmall Global for over ten years and have made exceptional contributions in brand building, consumer service, and cross-border supply chain management.

As core storefronts under H&S Global specializing in imported health and beauty products, both Global E-Station and Careplus have consistently prioritized consumer needs since launching on Tmall Global. By meticulously selecting high-quality products from around the world, building a robust digital marketing strategy, and maintaining a highly efficient and stable cross-border supply chain, they have earned the trust and loyalty of millions of consumers.

BTNature: Breaking the Hundred Million Barrier, Demonstrating Brand Strength

At the same time, BTNature, H&S Global’s in-house health brand, has successfully entered the “Hundred Million Yuan Brand Club” thanks to its exceptional product quality and strong brand appeal. Focused on the natural wellness sector, BTNature adheres to a development philosophy that combines “science and nature,” winning the loyalty of health-conscious consumers in China.

Winning the “Hundred Million Yuan Brand Award” not only highlights BTNature’s remarkable sales achievement but also reflects its significant progress in brand building and user loyalty.

H&S Global: Deepening Digital Trade, Bringing Global Products to China As a company dedicated to cross-border import e-commerce, H&S Global (Hong Kong) has long been committed to introducing high-quality international products to the Chinese market. Through digital operations, content marketing, and full-channel promotion, it has effectively connected global brands with Chinese consumers.

Moving forward, H&S Global will continue to strengthen its strategic partnership with Tmall Global and other leading platforms. By expanding its brand portfolio, optimizing supply chain efficiency, and enhancing the consumer experience, H&S remains dedicated to delivering more high-quality international products and services while supporting global brands in achieving sustainable growth in China.