Three of its liquid-based supplements—Liquid Vitamin C, Liquid Calcium, and Liquid Zinc—each secured the top position in both unit sales and sales revenue within their respective categories in the Australian Vitamins & Dietary Supplements (VMS) market.

The IQVIA report data is sourced from its authoritative "Sell Out Service," which accurately reflects the actual market consumption of products. The report clearly states: "During the reported period and within the relevant market, Brauer ranked as the highest-performing brand—by both unit and sales revenue—in the 'Vitamins & Dietary Supplements' category for the following liquid-form ingredients in Australia: Calcium, Zinc, and Vitamin C." This achievement fully demonstrates Brauer's widespread acceptance among consumers and professionals, as well as its dominant leadership position in the market.

Brauer Natural Medicines Australia has independently confirmed that all claims regarding the brand's performance are based on impartial and unbiased market data collected by IQVIA.

A Brauer brand spokesperson stated: "We are immensely proud of the results revealed in the IQVIA report. This achievement not only affirms our century-long commitment to providing families with pure, effective, and easily absorbable nutritional solutions—but also highlights the growing demand among modern families for high-quality, professionally formulated liquid nutritionals. Liquid supplements offer superior digestibility and absorption for children, along with flexible dosing and ease of use, which lie at the core of Brauer's product philosophy."

As a treasured Australian brand with over 90 years of heritage, Brauer has consistently adhered to stringent pharmaceutical standards, specializing in the development and production of natural, gentle, and highly effective therapeutic-grade nutritional supplements. The brand offers a comprehensive range of products designed to meet the nutritional needs of the entire family—from infants to adults—all renowned for their exceptional quality and safety.

Topping three separate categories in the IQVIA report solidifies Brauer’s position not only as a trusted heritage brand, but also as an undisputed leader in Australia’s rapidly growing children’s nutrition market. In an increasingly competitive dietary supplements industry, Brauer has successfully earned the trust of a new generation of parents through its differentiated liquid product strategy and unwavering dedication to quality.