H&S Global Sets Forth Its 2026–2028 Strategic Roadmap, Accelerating Global Brand Expansion
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2025-11-12 16:07:00
NHA TRANG, VIETNAM, NOVEMBER 12, 2025 – H&S Global recently successfully convened its "2026-2028 Group Strategy Consensus Meeting" in Nha Trang, Vietnam. Group Chairman Simon Lin, alongside part of the core management team, attended the meeting. They conducted systematic discussions and reached consensus on key topics for the next three years, including the Group's overall strategic layout, global brand pathways, organizational upgrades, and the advancement of digitalization and intelligentization.
This meeting represents another crucial strategic upgrade following the Group's establishment of its "Rooted in Australia, Deeply Cultivating China & the US, Radiating Globally" strategic direction. It signifies the Group's entry into a new phase of systematic and methodological development in its multi-brand, cross-category globalization layout.[Deepening China & US, Radiating Globally: Building a Multi-Brand Incubation and E-commerce Integrated Platform]The meeting defined the overarching strategic direction for the next three years:1. Deepen the dual-core market layout in China and the US, and build a multi-country self-operated e-commerce network.2. Refine the brand incubation system to form a replicable and scalable global expansion model.3. Strengthen digitalization, intelligentization, and organizational capability building to inject new momentum for the Group's high-quality growth.In the realm of e-commerce expansion, the Group will leverage its mature experience in Chinese cross-border e-commerce to actively explore Southeast Asian and North American markets. It will advance brand internationalization operations via an asset-light model, gradually forming a "Multi-Country Self-Operated Brand E-commerce Matrix" to validate feasible pathways for brand globalization.Regarding brand incubation, H&S Global, positioning itself as a "Global Multi-Brand, Cross-Category Brand Incubation and E-commerce Group," will drive localized innovation and long-term growth for its various brands across different markets through methodology refinement and middle-platform empowerment, aiming to build an influential global brand ecosystem.[Empowering Growth with Digitalization & Intelligentization, Driving the Future with Brand Power]The meeting emphasized that digital and intelligent systems are the core engine for the Group's future operations and decision-making. Having invested years in R&D and custom system development, H&S Global will comprehensively deepen system application in 2026 to achieve data-driven operations, efficiency gains, and scientific decision-making.At the organizational and management level, the Group will establish a "Brand-Driven + E-commerce Synergy + Middle-Platform Empowerment" collaborative model centered around Brand Leaders, enhancing resource integration capabilities across regions and categories. Concurrently, it will continue optimizing the global supply chain system and accelerate international certification processes to provide solid support for brand globalization.[Co-creation and Win-Win: The Twin Engines of Talent and Culture]Concluding the meeting, Chairman Simon Lin emphasized that H&S Global's international advantage stems not only from market presence but also from team vision and cultural consensus. Moving forward, the Group will embrace a more open approach to attracting top global talent, establish clear growth and promotion paths, improve co-creation and win-win mechanisms, and stimulate organizational vitality.He stated, "We must consistently uphold the ICEE values – Integrity, Contribution, Evolution, Excellence. We are committed to building brands with a long-term mindset and driving growth with a global perspective. H&S Global's goal is not only to become a multi-brand group but also to become a global force promoting a 'Better Life'."[About H&S Global]H&S Global is a multi-brand, cross-category consumer goods group integrating brand incubation, e-commerce retail, and international supply chain. Headquartered in Sydney, Australia, the company has branches in Chengdu, Hong Kong (China), the US, Vietnam, and other locations. Its business spans food & beverage, health products, beauty & personal care, and household goods, dedicated to curating quality global products, connecting households, upholding integrity, and contributing to a better life.Brand Philosophy: Happiness can be simple.
