The 2023 China (Chongqing) Cross-Border E-Commerce Expo is a professional exhibition in the cross-border e-commerce sector co-hosted by the Foreign Trade Development Bureau of the Ministry of Commerce of China and the Chongqing Municipal Commerce Commission as part of the Western China Fair. This ICEC China (Chongqing) International Cross-Border E-Commerce Expo is the largest-scale professional cross-border e-commerce expo in the western region, encompassing the entire industrial chain and attracting participants from across the western industrial belt. Over 1,000 brands showcased their products at the event, attracting domestic procurement groups and sellers, as well as buyer delegations from over 20 foreign countries' consulates in China who visited the site for procurement. Over 200 industry leaders focused on the opportunities for cross-border industry transformation and development, jointly promoting the multi-dimensional development of the industry. The event featured a national-level cross-border e-commerce forum and diverse themed sessions, creating a major gathering for China's cross-border e-commerce industry.

Multiple brands under H&S Global and its strategic partner brands were invited to participate in the exhibition as representative Australian brands. The participating brands included BTNature, Beekeeper Signature, Bovilove, Brauer, Nutrition29, and Skin Physics, covering four categories: food, health supplements, baby care, and personal care. By participating in the exhibition, the company reached western consumers and small and medium-sized distributors, leveraging the Cross-Border E-Commerce Expo to strategically position itself in this growing market, enhance cross-border brand penetration, and secure more brand exposure opportunities.

In addition to brand exhibitions, H&S Global participated in the Australian Trade Commission's Australian Brand Promotion Event, providing detailed introductions of the brands and products to attending distributors and buyer groups.

Product Manager Rachel was interviewed by Alex, a journalist from the Chongqing Daily International Media Centre, introducing H&S Global and its multiple brands to readers, as well as the company's product development standards and Australia's TGA's stringent production standards, sharing the story behind the high quality of Australian products.

BTNature was invited to participate in the official live stream of the Cross-Border E-commerce Expo to share brand and product information. Brand manager Bowen introduced users to the advantages of Australian milk sources, strict production standards, and multiple products suitable for different consumer needs.