The 6th China International Import Expo (CIIE) was held in Shanghai from 5 to 10 November 2023. H&S Global's brands BTNature and Nutrition29 participated in the event as the official representative brands of the Australian Federal Government and the New South Wales Government, respectively. Strategic partner brands Moroka and oli6 also made their debut at the expo.

This marks the sixth time the Australian Trade Commission has organised a delegation to participate in the China International Import Expo (CIIE), with the number of participating companies reaching a record high. Australian Prime Minister Anthony Albanese visited China to attend the CIIE and advocate for Australian brands, sparking greater anticipation for future trade between Australia and China.

 BTNature Australia Pavilion Exhibition

China is the world's second-largest consumer market, and the Shanghai CIIE provides international brands with a direct channel to reach Chinese consumers and buyers. As a national-level exhibition, it serves as a strategic cornerstone for H&S Global's long-term development in the Chinese market. Therefore, the company showcased multiple brands at the expo, enabling more Chinese consumers to learn about H&S Global and its various brands and products. Through immediate feedback from consumers and buyers, the company can quickly adjust its strategies to better align with Chinese consumers' needs and consumption habits.