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Globalisation Strategy Upgrade (2025–Present)
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2025-07-15 11:59:29

In 2025, in the face of ongoing China-US trade friction and changes in the global market environment, the company further recognised the strategic importance of the two major markets of China and the United States and the urgency of global expansion. It then advanced its global expansion strategy and officially renamed the company H&S Global.



With Australia as its foundation, the company focuses on the two core markets of China and the United States, expanding globally, and continues to advance its ‘multi-brand, cross-category, globalisation’ development strategy, accelerating the transition from a regional e-commerce company to a global consumer goods group.

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