Our mission: to select the world's best goods, link thousands of households, adhere to the bottom line of conscience, and contribute to a better life.
 This means that we are not simply doing business, but providing truly valuable and warm goods and services to thousands of households through global selection. We firmly believe that as long as the products 
 We firmly believe that as long as the products have conscience and the services have sincerity, the happiness of the users can actually be realised in a very simple way.

 Company vision: To become a leading global multi-brand, cross-category consumer goods group and establish a dominant position in the industry.
 In the process of moving towards this ambitious goal, we insist on linking different categories, brands and people in a "simple, trustworthy and warm" way. Behind the diversified and complex 
 Behind the diversified and complex category expansion and brand integration, we always focus on one core: to make choices simple and happiness more real.