To become the world's leading multi-brand, cross-category consumer goods group and establish a dominant position in the industry.
 This vision reflects H&S Global  strategic positioning and future goals for its own development. We are committed to building a strong brand matrix in the global market, continuously expanding category boundaries and forming synergistic competitiveness; through differentiated product value, efficient service system and long-term strategy execution, we will win the market leadership and eventually establish a dominant position in the global consumer goods industry.