At 16:45 on April 12, BTNature BlueOne Milk Powder was prominently featured on China Central Television (CCTV) – specifically airing on its CCTV-2 channel as well as the synchronized broadcast on CCTV Video and CNTV through the program "Yangyang Haowu Haigopai".

This exposure on China’s national television platform brings premium protein from the sunlit pastures of Australia and New Zealand into millions of households, helping safeguard the nutrition and health of families across the country.