Global Brand Unit

GBU is one of H&S Global's three front-office business units, responsible for strategic planning, brand incubation, product portfolio design, and brand asset development across the Group's owned brand system.

GBU manages and develops dozens of owned brands across five consumer categories: food and beverages, nutrition and health, maternity and baby care, beauty and personal care, and daily living products. Its core responsibilities include brand positioning, product R&D planning, brand asset management, category portfolio development, global brand standard setting, and coordination with regional markets on brand implementation.

GBU is the source capability platform for owned brand growth, carrying core responsibility from brand definition and product innovation to long-term brand value accumulation.