Fairness: It refers to fair opportunities, fair distribution, and fair rules. In the process of goal setting, resource allocation and promotion assessment, the company ensures that the procedures are reasonable and the basis is clear, guaranteeing the equality of each employee at the starting point and on the path.

Justice: It refers to consistent standards and consistent implementation. In the face of the system, every employee should be treated equally, and privileges and exceptions should be eliminated to ensure that rewards and punishments are clear and that punishments are based on evidence.

Openness: It refers to the transparency of information and systems. The formulation and adjustment of systems should widely solicit opinions from the front line and absorb diverse feedback to prevent the management from working in isolation. Once the system is released, it must be fully publicized and made known to all staff to ensure its implementation and effectiveness.

At H&S Global, management focuses not merely on process control, but on all organizational actions directed toward achieving objectives. The company sets clear annual and monthly targets for each business unit, with the Integrated Management Department conducting systematic tracking and data monitoring across daily, weekly, monthly, and YTD dimensions. This ensures all goals are pursued with structured planning, steady rhythm, and regular review. These well-defined objectives serve not only as a guide for action but also as the core basis for performance evaluation and resource allocation.

We consistently adhere to a value-driven measurement standard. Value is categorized into two types:

Direct Value: Measured by quantifiable metrics such as profit, revenue, and efficiency.

Indirect Value: Manifested in areas like brand influence, user base cultivation, risk mitigation, and strategic synergy.

The sole criterion—whether assessing a project's feasibility or an individual's role—is whether it creates genuine and sustainable value for the organization.

At H&S Global, we are unwavering in our commitment to modern enterprise management. We firmly reject family-style and sole-proprietorship models of rule-by-person, championing instead a scientific governance system rooted in institutions, structured by systems, and driven by data.

The company has established a comprehensive management framework built around nine core systems. This architecture encompasses a full set of institutional guidelines for managing people, assets, and operations, complemented by end-to-end process standards for execution. Through systematic standardization and process integration, we ensure all organizational activities are conducted with clear guidelines, effective implementation, and accountable oversight.

Furthermore, by leveraging advanced information technology and data tools, we are continuously advancing the digital and intelligent upgrade of our management systems. This shift is transforming our leadership approach from one based on experience to one that is data-driven and efficiency-oriented. Systematic management not only boosts operational effectiveness but also builds the foundational capacity for high-quality growth.

Systematic empowerment is the essential pathway for scalable, organized, and replicable business development. Intelligence-driven operations are the fundamental guarantee of our sustained competitive edge.

Policies serve as the fundamental basis for organizational management, providing a unified standard for defining authority, regulating conduct, and evaluating performance. Processes, in turn, translate policies into actionable methods, creating efficient pathways for task execution.

While policies provide direction and rules, processes ensure methodology and efficiency. Together, they form the "twin engines" that drive our corporate operations.

At H&S Global, all management activities must adhere strictly to established policies and follow defined processes. This discipline not only enhances execution efficiency but also serves as the core guarantee for our organizational effectiveness.

We firmly believe that an enterprise without policies lacks standardization, and management without processes struggles with implementation. Only through "sound policies and efficient processes" can an organization truly achieve clear direction, effective methods, and tangible results.

A brand is a company's most stable strategic asset and the core moat that safeguards it against risks and transcends market cycles. We firmly believe that the greatest value of a channel lies not in moving products, but in incubating brands and amplifying their worth. A strong brand not only boosts consumer trust but also enhances channel resilience and profitability, serving as a key pillar for high-quality growth. 

Therefore, H&S Global consistently adheres to a "brand-first" development strategy, prioritizing brand building in both resource allocation and strategic execution.

Talent is the most extensible strategic resource and the internal driving force behind an organization's continuous evolution. At H&S Global, we remain committed to a "talent-centric" philosophy:

Valuing Talent by prioritizing opportunities for those with responsibility and potential;

Discovering Talent through effective identification and cultivation mechanisms;

Empowering Talent by fostering a fair, open, and motivating environment for sustained growth.