Global Commercial Unit

GCU is one of H&S Global's three front-office business units, responsible for commercial operations, channel expansion, sales management, and distribution system development in key global markets.

GCU serves key regional markets including China, the United States, Australia and New Zealand, Southeast Asia, and Europe. It undertakes self-operated sales, channel operations, distribution management, and market transaction conversion for owned brands and related products. Its business models cover e-commerce operations, regional distribution, cross-border sales, localized sales, and multi-channel commercial partnerships.

GCU is the key commercial conversion platform connecting brands with markets, products with consumers, and supply with sales, carrying core responsibility for global revenue growth and market scale expansion.