New Brand Incubation-New Point Education

New Brand Incubation

Sainticos International (Sainticos INTL), established in 2009, is dedicated to providing Chinese consumers with high-quality, high-value, and safe products. In 2010, the company ventured into e-commerce, and over the past decade, it has focused on cross-border import retail businesses such as maternal and infant products, health foods, global gourmet foods, and beauty and personal care, achieving rapid business growth.

Over the years, H&S Global China E-commerce (formerly Sainticos International) has earned consistent praise and a strong reputation from platforms and brand partners through its refined e-commerce operations, omni-channel brand promotion, IT empowerment, and robust supply chain management. Today, it has become a leader in China's cross-border import B2C sector and a key partner for international brands entering the Chinese market.

In 2018, Sainticos International merged with HVK Pty Ltd, Australia's largest daigou wholesaler, and was officially renamed H&S International (H&S INTL). In 2025, to advance its global expansion strategy, the group was renamed H&S Global.

Throughout this journey, we have adhered to the open, transparent, and sharing spirit of the internet. Our commitment to transparent operations and sincere service has earned us the full recognition and trust of countless consumers.

Store operations optimisation

Key brand products are managed through horizontal operations to ensure skill innovation and efficient execution; operational staff are incentivised through performance-based evaluations linked to sales metrics to enhance work motivation; product operations, customer service, and private domain operations collectively achieve comprehensive user coverage; Enterprise digital intelligence systems provide operational guidance and empowerment for operational staff; management systems are digitalised, enabling real-time monitoring within 30 minutes.

Business categories covered

Since 2010, we have focused on fields such as maternal and infant care, health care, food, beauty, and personal care. We have been dedicated to learning operational skills and have won the love and support of a large number of Chinese consumers with our dedicated, professional and efficient services. At the same time, we have accumulated a large amount of high-quality resources It has become one of the most important partners for overseas brands to enter China, including platforms, users and brand owners.

OTC

pet care

personal care

cosmetics

food

health supplements

maternity

Baby care

The B2C business covers channels

China

Australia

Vietnam

USA

With in USA:
With in Vietnam:
With in Australia:
With in China :

Cross-Platform E-commerce B2B Distribution, O2O Distribution

Xingshenghui is committed to bringing high-quality, cost-effective, safe and reliable products to Chinese consumers. With its strong supply chain capabilities, Xingshenghui's supply chain spans the globe, with particular strengths in Australia, New Zealand, Europe, the United States, Japan, and South Korea. Xingshenghui will provide first-hand sources and the most competitive prices to platform entrepreneurs, making transactions simpler and more legitimate. Currently, it has covered over 10,000 entrepreneur users. Xingshenghui will continue to focus on addressing the challenges faced by entrepreneurs, implementing comprehensive channel strategies and controls to provide entrepreneurs with more convenient business management models, and ensuring that carefully selected overseas products reach every consumer.

HaiPaKe brings global baby and maternity brands, knowledge, and consumer concepts to consumers in third-tier and below cities through its nationwide network of baby and maternity physical stores, serving as an integrated baby and maternity industry internet platform that connects brand manufacturers, distributors, physical stores, and consumers. Currently, HaiPaKe has over 150,000 users in its physical baby and maternity stores and over 80,000 users in its micro-commerce and cross-border shopping categories, making it one of the top baby and maternity traffic platforms in the industry. Thanks to our strong supply chain advantages, HaiPaKe achieved an annual sales volume of 250 million yuan, and we are committed to bringing better products to more consumers.

Through the Taobao Distribution Platform, leveraging its strong supply chain advantages, the company provides high-quality products to more Taobao customers. Currently, annual sales reach 200 million yuan, covering thousands of Taobao customers.

Offline supermarket distribution

China

Australia

Vietnam

China

The brand's offline supermarket distribution network covers over 800 renowned supermarkets across 11 provinces, including Ito-Yokado, SKP, Pang Donglai, Yonghui Supermarket, Wangfujing, Renhe, Zhongbai Supermarket, Zhuzhou Department Store, Hejiafu, and Jilongmai, providing a deep product experience and showcasing the brand's value proposition.

01 / 03

Australia

Being listed in well-known local pharmacy chains in Australia is a key step in entering the Australian health consumer market. H&S has resources in many leading pharmacy chains in Australia, such as Coles, Aldi, IGA, Costco, Chemist Warehouse, and Priceline.

02 / 03

Vietnam

Currently, in Vietnam, the service covers over 5,000 supermarkets and chain pharmacies, including five municipalities (Ho Chi Minh City, Hanoi, Da Nang, Haiphong, and Can Tho) and the majority of provinces. These include chain pharmacies such as Long Chau, Lotte Mart, AEON, An Nam, Hasaki, Mint Cosmetics, Beauty Box, and thegioiskinfood.

03 / 03

Multi-channel Brand Marketing and Promotion

All-domain brand marketing and promotion, including Xiaohongshu, Douyin, Kuaishou, wechat, Taobao seeding, short videos, live streaming, etc.

Brand incubation

New Brand Incubation

H&S Global E-commerce possesses professional market research and product development teams, as well as various production and manufacturing resources. Leveraging years of refined operational experience, we collaborate with a professional team specialising in multi-channel brand marketing and promotion to meticulously craft the brand incubation process from 0 to 1, and can make timely adjustments based on market changes.

Successful incubated new brands include：
LifeSpace, BTNature, Nutrition29, DOBO, etc.

LifeSpace

It entered the Chinese market in May 2020, achieving a GMV of 15 million yuan in 2020, surpassing 100 million yuan in 2021, and exceeding 300 million yuan in 2022. In just three years, it has grown from zero to becoming a billion-yuan club brand

Nutrition29

Nutrition29 entered the Chinese market in March 2020, achieving a GMV of 7 million RMB in its first year. In 2021, its GMV surpassed 10 million RMB, demonstrating strong growth momentum. The brand experienced explosive growth in 2022, with GMV exceeding 120 million RMB, successfully joining the "100 Million Club." Subsequently, Nutrition29 expanded its focus globally, with worldwide sales surpassing 230 million RMB in 2023 and further increasing to 310 million RMB in 2024. Based on current growth trends, global sales are projected to exceed 420 million RMB in 2025.

BTNature

The brand entered the Chinese market in May 2020, achieving a GMV of 15 million RMB in its first year. In 2021, its GMV surpassed the 100 million RMB mark, and by 2022, it rapidly grew to 300 million RMB, successfully joining the "100 Million Club" within three years while achieving comprehensive coverage across mainstream e-commerce and short-video platforms.In 2023, the brand's GMV exceeded 400 million RMB and established a "Family Nutrition" milk powder product line. By 2024, further expansion in both online and offline channels drove its annual sales past 400 million RMB, ranking among the top two in the cross-border adult milk powder segment. In 2025, the brand officially announced Tian Liang as its spokesperson, with annual sales surpassing 500 million RMB.Backed by rapid growth, high market share, extensive channel coverage, and strong customer repurchase rates, the brand has built a solid foundation for sustained development and is projected to break the 1 billion RMB threshold within the next two years.

DOBO

DOBO officially entered the Chinese market in March 2023, achieving a GMV of 15 million RMB in its inaugural year. The brand demonstrated remarkable growth momentum in 2024, with GMV surpassing 80 million RMB. Looking ahead to 2025, DOBO's GMV is projected to reach 200 million RMB. Over the next three years, the brand's total GMV in China alone is expected to break through the 1 billion RMB milestone.