Recently, BTNature, a renowned milk powder brand from Australia, has joined hands with Chinese Olympic diving champion Tian Liang to make a grand debut on Sichuan Airlines' fleet, officially kicking off a new round of brand image promotion. This collaboration covers multiple mainline aircraft of Sichuan Airlines, conveying the core proposition of "BTNature, the No.1 Standard for Milk Powder" to a vast number of passengers through in-cabin media, marking a further upgrade of BTNature's brand strategy in the Chinese market.

Making a High-Altitude Appearance to Convey the Commitment to Exceptional Quality

At an altitude of 10,000 meters, BTNature conveys to every passenger its unwavering pursuit of the "No.1 Standard" — which is not only about the rigorous selection of product sources but also the highest requirements for every link, including production processes, nutritional ingredients, and safety inspections.

Adhering to the "No.1 Standard" to Interpret Pure Australian Milk Powder

As a dairy brand from Australia, BTNature has always integrated the "No.1 Standard" throughout the entire industrial chain from pastures to canning. The brand insists on selecting high-quality milk sources from pure pastures in the golden milk source belt south of the equator, and follows Australia's strict food production and safety management system to ensure that every can of milk powder retains its natural nutrition and pure essence, aiming to become a synonym for high-quality milk powder in the minds of Chinese consumers.

Deepening Market Layout and Strengthening Brand-Emotion Connection

Leveraging aviation media for brand exposure is one of BTNature's important initiatives for market communication in China during 2025-2026. The choice to cooperate with Sichuan Airlines stems from the fact that Sichuan Airlines is also renowned for its safe, reliable, and high-quality services, allowing passengers to experience the brand strength and commitment of BTNature as an Australian imported milk powder brand. In the future, BTNature will continue to stay true to its original aspiration, bring more nutritional products that meet the "No.1 Standard" to Chinese consumers, and accompany millions of families to share a healthy life.