Language : EN
Views：11
The 9th China International Import Expo (CIIE) was held at the National Exhibition and Convention Center (Shanghai) from November 5 to 10, 2026. H&S Global showcased six brands—BRAUER, Nutrition29, DOBO, BTNature, MOROKA, and Oli6—in the Food and Agricultural Products Exhibition Area.
Through product showcases, a joint brand launch, an international partnership signing ceremony, media interviews, and business meetings, H&S Global highlighted its diverse portfolio in health, nutrition, and dairy products, as well as its capabilities in connecting international products and brands with the Chinese market.
At Booth 7.1B2-04 in the Food and Agricultural Products Exhibition Area, H&S Global presented a broad range of health and nutrition products for expectant mothers, infants, children, younger consumers, and older adults, attracting media representatives and business visitors from around the world.
Martin Ferreyra, Deputy Consul-General (Commercial) at the Australian Consulate-General in Chengdu, visited the booth and learned about H&S Global's global operations and brand portfolio. He also expressed appreciation for the Group's efforts to introduce Australian brands to international markets and strengthen trade ties between Australia and China.
With nearly a century of heritage, BRAUER showcased six signature products, including Children's Fish Oil DHA, Children's Liquid Calcium-Magnesium-Zinc, Immune Vitamin C Liquid Strips, and Premium Prenatal Multi with DHA, supporting nutritional needs from pregnancy through school age. Nutrition29, BRAUER's premium functional nutrition and wellness brand, highlighted targeted nutritional solutions for adults, including liver health supplements, vitamin D3, fish oil, and Eye Care Plus. DOBO, another brand under BRAUER, presented products including Herb-lax and Vitamin D3, reflecting its focus on the everyday wellness needs of younger consumers through a fresh, approachable brand identity.
In the dairy and life-stage nutrition categories, BTNature showcased its Blue No. 1 Whole and Skim Milk Powders, the Kangheng Range for Middle-aged and Older Adults, and Children's Growth Milk Powder, offering products tailored to different age groups. MOROKA, a premium Australian immune nutrition brand, highlighted its flagship lactoferrin product, Immune Knight, alongside children's growth nutrition products and formulated milk powders for middle-aged and older adults, reflecting its focus on immune nutrition across different life stages. Oli6, an Australian goat milk nutrition brand, showcased its Stage 1–4 goat milk formula range, offering nutritional products tailored to different stages of infant and early childhood development.
Beyond H&S Global's main booth, all six brands were also featured at the Team Australia Pavilion, while MOROKA was additionally showcased at the booth of Australian-listed company JATCORP. This multi-booth presence provided further opportunities for brand exposure, industry engagement, and business discussions with international partners and distributors.
During CIIE 2026, H&S Global and its new strategic partner, Activated Probiotics, held a joint launch event at the Tmall Global booth, marking an important milestone in their collaboration. Blair Vega Norfolk, Founder and Managing Director of Biome Australia, the parent company of Activated Probiotics, and Leo Zhang, President of H&S Global, attended the event and delivered presentations.
In his keynote address, Blair Vega Norfolk introduced the brand's clinical research capabilities, product innovation, and strategy for the Chinese market. Activated Probiotics is a precision probiotic brand under Biome Australia (ASX: BIO), an Australian-listed company. Biome Australia will bring its Australian-made Activated Probiotics range to Chinese consumers, with each product developed using an evidence-based approach that matches specific strains and clinically studied doses to different health needs. The brand has established a presence across Australia, New Zealand, Canada, the United Kingdom, Ireland, and other European markets, with an expanding international footprint.
During the launch, Blair Vega Norfolk and Leo Zhang shared the brand's international growth achievements and future plans. The partnership brought together Activated Probiotics' clinical research expertise and brand strengths with H&S Global's capabilities in cross-border e-commerce, channel development, and local market operations. Supported by Tmall Global's platform resources, the collaboration aimed to introduce evidence-based probiotic products to Chinese consumers and support the brand's long-term development in the market.
Following the event, Blair Vega Norfolk and Leo Zhang were interviewed by Business Review, discussing the partnership with Tmall Global, the localisation of precision probiotics for Chinese consumers, and the brand's long-term growth strategy in China.
The joint launch further expanded H&S Global's strategic partnerships in health and nutrition, demonstrating its capabilities in connecting innovative international brands with the Chinese market and laying the foundation for continued collaboration.
On November 7, Nutrition29 participated in a strategic partnership signing ceremony with Unipharm at the New Zealand Pavilion during CIIE 2026. Eddy Luo, General Manager of H&S Global's China Brand Centre, attended the signing ceremony alongside representatives from Unipharm. The event was witnessed by representatives of New Zealand Trade and Enterprise (NZTE), including Simon Limmer, NZTE Board Member; Sanchia Yonge, Chief Executive of NZTE; and Steve Jones, Trade Commissioner, Shanghai.
Unipharm is a New Zealand-based health and nutrition product developer and manufacturer with nearly 50 years of industry experience. The company specialises in nutritional formulation development, manufacturing, and quality management. As a premium functional nutrition and wellness brand under BRAUER, Nutrition29 continues to draw on research, development, and manufacturing resources from Australia and New Zealand to provide science-based, targeted nutritional products.
The event highlighted Nutrition29's connections with New Zealand industry partners and reflected H&S Global's continued efforts to strengthen international supply chain cooperation and expand its global market presence.
During the exhibition, Eddy Luo was interviewed by Xinhuanet for its Healthy China in Action programme. The interview covered corporate responsibility, product development and quality management, consumer protection, and international market expansion, offering insights into H&S Global's approach to health and nutrition.
Eddy Luo emphasised that product safety was H&S Global's first priority, with scientific evidence and regulatory compliance guiding the entire product development process. Through its research and development, quality management, and manufacturing capabilities, the Group maintained quality controls across the product lifecycle, from raw material assessment and formulation review to production monitoring, finished-product testing, and final quality release. Product traceability, Chinese-language product information, and consumer feedback mechanisms further supported quality management beyond the point of sale.
Using DOBO as an example, Eddy Luo explained how H&S Global maintained the brand's Australian research and quality standards while continuously improving its products and local services based on feedback from Chinese consumers.
Looking ahead, H&S Global will continue to strengthen its global distribution network, corporate brand development, product information transparency, and consumer communication. These efforts aim to make quality products more accessible and support stronger connections between global resources and local consumer needs.
Throughout the six-day exhibition, H&S Global engaged with brand owners, retailers, distributors, e-commerce platforms, and industry partners from around the world, discussing product introduction, brand management, channel expansion, market operations, and cross-market collaboration. Building on its Australian headquarters and international business network, H&S Global continued to strengthen connections among China, Australia, the United States, Southeast Asia, and other markets, supporting the international growth of its brand partners.
Moving forward, H&S Global will remain committed to strategy of "Rooted in Australia, Deepening Our Presence in China and the US, and Expanding Globally." By leveraging its capabilities in brand incubation, supply chain integration, global e-commerce, and local market operations, the Group aims to work with international partners to bring more quality products and innovative nutritional solutions to consumers while exploring long-term growth opportunities across global consumer markets.
