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Recently, the strategic cooperation signing ceremony between Fosun Trade and H&S Global was held at the 39th floor of Shanghai BFC Bund Finance Center. Gu Xiaoliang, Chairman and CEO of Fosun Trade; Zhang Xiaoqing, Vice President of Fosun Trade and General Manager of the Health Consumer Products Business Unit; Zhang Meng, President of H&S Global; Luo Tang, CEO of H&S Global Asia Pacific; and representatives from both sides attended the signing ceremony.
From the 39th floor, the iconic Lujiazui skyline and the magnificent views along both banks of the Huangpu River came into full view. The scene echoed the significance of this partnership: standing at a higher vantage point and looking to the future, the two sides are opening a new journey in the health industry through a cooperation model that combines 'Australian quality + China's ecosystem.'
Gu Xiaoliang, Chairman and CEO of Fosun Trade, stated in his remarks that the cooperation began with a business opportunity and is rooted even more deeply in the strong alignment of both sides' strategies, capabilities, and values.
H&S Global has long been focused on cross-border consumption. With a complete Australian industry chain and rigorous quality control system, it has built efficient global operating capabilities and continues to bring the high quality and strong trust associated with 'Australian manufacturing' into China and global markets.
Fosun Trade, backed by Fosun, brings together professional medical resources, offline distribution networks, healthcare service scenarios, and a high-net-worth family user ecosystem, while carrying the mission of 'linking the world and coordinating internal and external resources.' Gu Xiaoliang emphasized: 'Australian core quality, combined with Fosun's health ecosystem, will unleash the maximum multiplier effect.'
In the future, the two sides will integrate resources and connect the full chain of 'overseas high-quality supply chain + local professional empowerment.' They will focus on joint product selection and brand incubation, introduce high-quality Australian health consumer products into China, build high-value-added brands with the trust endorsement of Fosun Trade, and jointly explore new paths for integration in the health consumption industry.
Zhang Meng, President of H&S Global, stated that H&S was founded in Australia and has been deeply engaged in the health industry for many years, building a complete industrial layout spanning R&D, manufacturing, branding, supply chain, and global channels. Its core brands include BRAUER, which is approaching its centennial, the professional adult dietary supplement brand NUTRITION29, and DOBO, which focuses on younger consumer groups.
Zhang Meng emphasized that this cooperation is a milestone for H&S Global's development in China. It marks the company's formal upgrade from cross-border e-commerce and online layout to deep localized development covering local R&D and all channels. 'Fosun Trade has top-tier local resources and channel advantages in the industry, while its management team also has a very strong international perspective.' He believes that through this powerful combination, H&S can leverage its overseas industry chain strengths while drawing on Fosun's local capabilities to better serve Chinese consumers.
Luo Tang, CEO of H&S Global Asia Pacific, shared an in-depth overview of the strategic rollout blueprint and execution plan for the cooperation. As a company with many years of experience in China's e-commerce channels, H&S Global has numerous stores across all channels and a professional team of more than one thousand people, giving it highly professional operational capabilities in cross-border e-commerce.
Luo Tang revealed that the two teams have already aligned on key product development for the three major brands, and the Australian factory is actively preparing materials. The first co-branded product is expected to be launched within three to four months. He also stated that H&S Global will invest a high proportion of promotional resources to support market expansion and is confident in the scale of development in the first year and over the medium to long term. 'This cooperation is a partnership based on shared conviction: to do the right things, to do meaningful things, and to bring healthier lifestyles to families around the world.'
Zhang Xiaoqing, Vice President of Fosun Trade and General Manager of the Health Consumer Products Business Unit, stated that, supported by Fosun Group's comprehensive health industry foundation, the business unit has long focused on the family health consumption sector. This cooperation will focus on deep co-development around three well-known Australian brands: BRAUER, NUTRITION29, and DOBO, with the goal of jointly creating co-branded product series. At the product level, the partners will build a layered co-branded product matrix for different consumer groups, including infants and young children, adults, and younger consumers. At the channel level, they will integrate both sides' strengths to build an online-offline integrated operating system, leveraging H&S Global's online operation capabilities together with Fosun's offline medical terminals, distribution networks, and private-domain resources to form a mutually empowering and sustainable operating model.
From strategic vision to implementation, and from resource integration to channel co-development, leaders from both sides expressed strong commitment and confidence in the cooperation. Both teams agreed that this is a partnership built on shared values and complementary strengths, as well as a long-term co-creation for the future.
Witnessed by the leaders of both parties, Zhang Xiaoqing, Vice President of Fosun Trade and General Manager of the Health Consumer Products Business Unit, and Luo Tang, CEO of H&S Global Asia Pacific, formally signed the strategic cooperation agreement as representatives of the two sides.
The health industry depends on perseverance and succeeds through execution. Rooted in the China market and focused on family needs, Fosun Trade and H&S Global will take this signing as a starting point, move forward together, create strong results, and jointly build an industry benchmark that brings global premium products and professional health services to more Chinese families.
