In May 2026, KUCI, a premium women's probiotic brand from Australia, officially made its debut at the TikTok Shop Health & Home Summit in Miami, United States. The brand engaged with content creators and industry partners from across the North American market, marking its official entry into North America and the beginning of a new stage in its international expansion.

KUCI is part of H&S Global's brand portfolio and is positioned as a premium probiotic brand focused on women's health. Built around scientific research, rigorous quality standards, and advanced health concepts, KUCI develops a systematic probiotic product portfolio for women's health needs across different life stages, with the aim of providing professional solutions that support overall health and microbiome balance.

As an important part of Australia's health brand ecosystem, KUCI continues to take scientific formulation and product R&D as its core drivers. The brand focuses on the development and optimization of high-quality probiotics, building a clear, distinctive, and premium brand positioning in the probiotic sector.

KUCI's entry into North America represents an important step in its global strategy. Through collaboration within the content-commerce ecosystem, KUCI is strengthening brand awareness and communication in new markets while expanding opportunities for international cooperation and growth through engagement with content creators and industry partners.

During its first North American market appearance, KUCI attracted broad attention from content creators and industry partners, demonstrating strong brand appeal and market recognition. With its Australian health brand roots, premium probiotic positioning, and professional R&D background, KUCI established positive market awareness on site and laid a foundation for future development in North America.

Looking ahead, H&S Global will continue to support KUCI's global development strategy, strengthen the development of its premium probiotic brand, and further enhance product R&D capabilities and brand influence to provide consumers worldwide with more professional, higher-quality health products and solutions.