On the evening of March 23, H&S Global was invited to attend the themed 2026 "Australia Night" Business Dinner hosted by the Australian Trade and Investment Commission (Austrade). Grandly held at The Niccolo Chengdu, the dinner focused on promoting premium Australian food and beverage products and facilitating business resource docking. Bringing its core Australian brands to the event, H&S Global exchanged business opportunities with Chinese and Australian industry elites and high-quality buyers, further consolidating the Group's cooperation layout in China-Australia cross-border trade.

Focus on Australian Premium Lifestyle, Building an Efficient Business Docking Platform

Carefully organized by Austrade, the "Australia Night" dinner centers on promoting Australia's high-quality lifestyle. The event gathered 60 to 80 benchmark Australian enterprises in wine, spirits, beer and packaged food sectors, attracting nearly 200 professional purchasers, distributors and senior industry professionals from across the country to Chengdu, establishing an accurate and efficient bridge for China-Australia commercial exchanges.

The dinner featured premium beef and lamb delicacies meticulously crafted by "Australian Lamb Ambassador" star chefs recommended by Meat & Livestock Australia, alongside exquisite hotel buffet. It fully demonstrated the authentic flavor and outstanding quality of premium Australian agricultural and animal husbandry products, offering guests an immersive experience of Australian gourmet culture and boosting the in-depth promotion of high-quality Australian goods in the Chinese market.

Gratitude to the Consulate and Organizer to Enhance China-Australia Economic and Trade Exchanges

Strongly supported by the Australian Consulate-General in Chengdu, the event was attended in person by Meizhen Shao, Australian Consul-General in Chengdu, and Martin Ferreyra, Australian Deputy Consul-General in Chengdu. They had cordial exchanges with participating enterprise representatives, affirmed the sound development momentum of cross-border trade in food and beverages between China and Australia, and encouraged enterprises from both sides to deepen cooperation and share resources to bring more premium Australian products to the Chinese market.

H&S Global sincerely appreciates the gracious invitation from Austrade, as well as the meticulous arrangement of the event and strong support for participating enterprises from Consul-General Meizhen Shao and Deputy Consul-General Martin Ferreyra. Being invited to this high-standard business dinner is not only a recognition of H&S Global's brand strength and industry reputation by Austrade and Australian industries, but also a valuable opportunity for the Group to expand domestic channels and connect high-quality resources.

Adhere to Quality Philosophy, Continuously Delivering Authentic Premium Australian Goods to Chinese Consumers

As a leading enterprise engaged in China-Australia cross-border trade, H&S Global has long focused on selecting premium products originating from Australia, adhering to original imported standards and strict quality control. It strives to smooth the circulation chain of high-quality goods between China and Australia, bringing natural, healthy and premium Australian products to Chinese consumers.

Taking advantage of the industrial exchange opportunity at the dinner, H&S Global conducted face-to-face negotiations with numerous potential domestic buyers and industry partners, discussing cooperation intentions in depth and exploring diversified cooperation possibilities. In the future, relying on its advantages in cross-border trade, H&S Global will further deepen strategic cooperation with local Australian enterprises and industry institutions, implement strict quality control, continuously enrich the portfolio of authentic Australian premium goods, facilitate China-Australia economic, trade and cultural exchanges, and provide Chinese consumers with higher-quality and more diversified Australian specialty products.