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This is not merely a slogan but H&S Global’s solemn commitment to our users, society and ourselves. With a global
vision and forward-looking research, we develop and select high-quality products and deliver them to consumers through trusted channels. In every business decision and operational activity, we uphold the highest ethical standards, striving to meet the needs of users worldwide and empowering them to build healthier, happier and more fulfilling lives.
To become a leading global multi-brand, cross-category brand incubator and e-commerce group.
This vision reflects H&S Global’s strategic positioning and long-term ambition. We are focused on building a strong portfolio of brands in the global marketplace and continuously expanding category boundaries to foster synergistic advantages. By delivering differentiated product value, efficient service systems and precise execution, we aim to secure market leadership and ultimately establish a leading position in the global e-commerce industry.
Integrity represents the innate moral compass within every individual — the fundamental capacity to distinguish right from wrong and the ultimate benchmark for all decisions and actions.
It encompasses three essential dimensions:
Sense of honor (knowing what deserves dignity)
Sense of responsibility (understanding what requires accountability)
Sense of gratitude (recognizing what merits appreciation)
These embody a profound respect for social norms, personal principles and the dignity of others.
At H&S Global, integrity is not merely an ethical aspiration but the foundational standard that governs all corporate and individual conduct. It requires us to consistently demonstrate transparency, honesty, fairness and respect in every interaction with customers, employees and partners. It also requires every team member to approach decisions with moral courage and goodwill, prioritising justice and doing what is right over short-term benefits or efficiency.
Only through an unwavering commitment to integrity can we earn enduring trust, respect and sustainable growth.
Institutionalising this principle, we have established Integrity Day — a cultural milestone that reminds every H&S Global member to remain true to our founding spirit and uphold the highest ethical standards.
Creating value represents the fundamental purpose of a corporation’s existence and reflects its responsibility and commitment to users, employees and partners.At its core, it means achieving sustainable
business growth while fostering mutual progress across the broader ecosystem.
For users,creating value means delivering products and services of genuine significance — meeting real needs for health, happiness and a better quality of life.
For employees, it involves building a platform for growth — empowering them to enhance their capabilities and advance their careers while strengthening their positive influence within the organisation.
For partners, it means establishing long-term cooperation based on trust, mutual benefit and shared success — enabling steady expansion and collective prosperity through the effective use of shared resources.
Only by consistently generating authentic and enduring value for all stakeholders can an enterprise achieve lasting impact and stand the test of time.
Self-evolution is the core driver of sustainable growth for both enterprises and individuals, and the essential foundation for maintaining competitiveness in an era of change.
For the enterprise, self-evolution means continuously optimising organisational capabilities, proactively adapting to environmental shifts and driving systematic improvements in management, products, branding and structure through learning, innovation and ongoing refinement.
For employees, self-evolution is the foundation of professional development. It requires every member of H&S Global to transcend conventional thinking and expand their capabilities by actively broadening their perspectives and updating their skills, enabling them to tackle challenges and achieve breakthroughs with greater adaptability and creativity.
Only when the company and its people evolve together can we sustain our vitality in a complex and dynamic market and secure a future of shared success.
Excellence is not merely a goal but a continuous process of refinement – a principle for action and a commitment to quality within H&S Global's culture.
For the enterprise, pursuing excellence means driving breakthroughs at every level – from strategy and products to management and services – rejecting complacency and consistently striving for higher standards.
For employees, pursuing excellence arises from dissatisfaction with the status quo. It means being guided by
ambitious targets and continuously refining one’s mindset, ways of working and the efficiency and impact of outcomes
For users and partners, pursuing excellence is reflected in our unwavering commitment to providing superior products, exceptional experiences, and reliable collaboration.
Only by relentlessly improving can we remain at the forefront of our industry.
Only through continuous advancement can we earn genuine respect.
Happiness, in fact, can be very simple
