Our mission: Curating global excellence, connecting millions of homes. Guided by integrity, dedicated to better living.This is not just business for us. It is a commitment to households everywhere, fuelled by a global search for what truly matters — products with conscience and services with heart. We believe that happiness, delivered with care, can be beautifully simple.

Company vision: To become a leading global multi-brand, cross-category brand incubator and e-commerce group.As we advance, our approach is defined by simplicity, trust, warmth and authenticity — connecting products, brands and people seamlessly. Amid the complexities of expansion and integration, our guiding principle remains simple: to make decisions easier and cultivate genuine happiness.