To become a leading global multi-brand, cross-category brand incubator and e-commerce group.

This vision reflects H&S Global’s strategic positioning and long-term ambition. We are focused on building a strong portfolio of brands in the global marketplace and continuously expanding category boundaries to foster synergistic advantages. By delivering differentiated product value, efficient service systems and precise execution, we aim to secure market leadership and ultimately establish a leading position in the global e-commerce industry.